This paper seeks to focus on the role of virtual communities as a means to boost tourist product innovation by leveraging customer relationships. Its purpose is to offer a deeper and clear-cut understanding of the collaborative innovation paradigm in order to analyze its impact on tourism firm management
Collaborative Innovation in Tourism: managing virtual communities
BAGLIERI, Daniela;
2009-01-01
Abstract
This paper seeks to focus on the role of virtual communities as a means to boost tourist product innovation by leveraging customer relationships. Its purpose is to offer a deeper and clear-cut understanding of the collaborative innovation paradigm in order to analyze its impact on tourism firm managementFile in questo prodotto:
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