In this paper I discuss the most interesting data resulting from an analysis of analogical television programs addressed to children. I will describe the satellite Tv offer targeting younger users, and I will analyze the responses, in terms of audience, of this category of media consumers. From the comparison of analogical and digital television stands out a new typology of media consumption, characterized by a greater choice and, consequently, by the very high critical ability of children, who appear to be “innovative” interpreters of media texts. I notice that the Sky offer destined to children is definitely much richer than the present broadcasting available on analogical channels. I will show that the new pattern of digital programming proposes a “communication agreement” that is less binding than a common medium".
Children between Analogic and Digital Tv : The Italian Case
CAVA, ANTONIA
2007-01-01
Abstract
In this paper I discuss the most interesting data resulting from an analysis of analogical television programs addressed to children. I will describe the satellite Tv offer targeting younger users, and I will analyze the responses, in terms of audience, of this category of media consumers. From the comparison of analogical and digital television stands out a new typology of media consumption, characterized by a greater choice and, consequently, by the very high critical ability of children, who appear to be “innovative” interpreters of media texts. I notice that the Sky offer destined to children is definitely much richer than the present broadcasting available on analogical channels. I will show that the new pattern of digital programming proposes a “communication agreement” that is less binding than a common medium".Pubblicazioni consigliate
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