The results of market research analysis help local operators to realize occurring phenomena and take responsibility, at the same time, on providing support information for those who must decide to change the effects the same phenomenon can cause to people and things. The inquiry about tourism does not deviate from this general role, but aims to ensure meeting between production and tourism marketing - as in all services sectors -, so that research is a means for the entire value chain of the tourism system where the company is part of a collection. In this sense the management of the tourist destination as a visible expression on the market is particularly important. It is on this concept that we can unfold the analytical models and collection methods, the process and interpretation of the tourism market behaviour for effectively implementing regional tourism networks. Analyzing, identifying, segmenting, intercepting needs, preferences, beliefs, attitudes, customs and the intentions of tourists are not only the tasks of the market analyst but also the programmer and touristic promoter. This paper is going to analyze the tourism pattern in the Region of Sicily, during different stages, from decision making by tourism manager, to the analysis of tourism demand and the creation of tourism value through a tourist market planning project to assess the strategic level in tourism customer satisfaction.

PROGRAMMING AND PLANNING A STRATEGIC PLAN FORTERRITORIAL ANALYSIS FOR THE PROMOTION OF QUALITYTOURISM.

GRASSO, Filippo;PARATORE, Simone Gabriele
2010

Abstract

The results of market research analysis help local operators to realize occurring phenomena and take responsibility, at the same time, on providing support information for those who must decide to change the effects the same phenomenon can cause to people and things. The inquiry about tourism does not deviate from this general role, but aims to ensure meeting between production and tourism marketing - as in all services sectors -, so that research is a means for the entire value chain of the tourism system where the company is part of a collection. In this sense the management of the tourist destination as a visible expression on the market is particularly important. It is on this concept that we can unfold the analytical models and collection methods, the process and interpretation of the tourism market behaviour for effectively implementing regional tourism networks. Analyzing, identifying, segmenting, intercepting needs, preferences, beliefs, attitudes, customs and the intentions of tourists are not only the tasks of the market analyst but also the programmer and touristic promoter. This paper is going to analyze the tourism pattern in the Region of Sicily, during different stages, from decision making by tourism manager, to the analysis of tourism demand and the creation of tourism value through a tourist market planning project to assess the strategic level in tourism customer satisfaction.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11570/1904945
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