The hotly debated topics of global warming and climate change cut across all sectors of human activity, influencing policy decisions and modifying consumer habits and lifestyles. The food industry also makes a significant contribution to climate change in terms of greenhouse gas emissions, at every stage of the production process. Indeed, there is no doubt that agriculture and climate change are characterized by a complex cause-effect relationship. This paper analyses the effects of the hoped for reorganization of the agri-food sector in with a view to sustainability, underlining that this must regard three main considerations: the need to blend the dual production and conservation functions of agriculture; the need to create consumer lifestyles that make dietary and environmental well-being compatible; the identification of appropriate certification and consumer information tools which highlight the measures undertaken in order to limit the effects on climate along the whole food production chain.
“Marketing strategies for the agri-food sector: adaptation requirements and contradictions
CALABRO', Grazia
2014-01-01
Abstract
The hotly debated topics of global warming and climate change cut across all sectors of human activity, influencing policy decisions and modifying consumer habits and lifestyles. The food industry also makes a significant contribution to climate change in terms of greenhouse gas emissions, at every stage of the production process. Indeed, there is no doubt that agriculture and climate change are characterized by a complex cause-effect relationship. This paper analyses the effects of the hoped for reorganization of the agri-food sector in with a view to sustainability, underlining that this must regard three main considerations: the need to blend the dual production and conservation functions of agriculture; the need to create consumer lifestyles that make dietary and environmental well-being compatible; the identification of appropriate certification and consumer information tools which highlight the measures undertaken in order to limit the effects on climate along the whole food production chain.Pubblicazioni consigliate
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