Internationalization strategies to face the global financial and economic crisis. A case study analysis

The present paper aims to investigate the internationalization strategies of firms, applying the phenomenon-based approach to analyze the main variables that determine internationalization processes. The study explores three dimensions: principal reason for defining and implementing internationalization strategies, country selection and entry mode. A case study analysis allows us to consider some implications concerning the role of the founding entrepreneur as a driving force in challenging times and the impact of the economicfinancial crisis on international corporate performance. It is important to act proactively and start planning the internationalization strategy, process, timing and entry mode. Market knowledge is a key element, together with other factors such as experience and skills of the management team, role of the owner, financial resources, entrepreneurial abilities, government support. As regards managerial implications, firms should not neglect consideration of country specific factors in the definition of internationalization strategies and should take account of different institutional and cultural contexts.