Technological transformation brings an entrepreneurial innovation that generates new business models, new markets and new forms of revenue. These activities are based on specific new structures that put in direct connection all operators, both producers and consumers or offers and users or companies and clients, allowing savings in terms of time and money and allowing more efficiency, more economic sustainability, creation and circulation of new wealth. In this regard we talk about digital online platforms, that are characterized by operating in a peer to peer logic, making it easier to develop of new kind of relations and sign up contracts directly among users, without any intermediation among their economic and legal status.
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