Italy provides a positive environment for the establishment and the development of e-commerce activities. These entities are mostly formed based on innovative ideas and they are important for spreading an innovation-oriented entrepreneurial culture, creating qualified employment, for young people in particular, attracting talents and capital from abroad and promoting social mobility and merit. Investigating the main start-up motives of micro- entrepreneurs in the province of Messina (Italy), this research focuses on pro- viding some first example on the phenomenon of “new e-commerce activities” (nECA), innovative start-ups by analysing the key factors that facilitate entre- preneurs to start small businesses. Business policies are also discussed.
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