Italy provides a favourable environment for the establishment and the development of e-commerce activities. These entities are mostly formed based on brilliant ideas and they are important for spreading an innovation-oriented entrepreneurial culture, creating qualified employment, for young people in particular, attracting talents and capital from abroad and promoting social mobility and merit. Investigating the main start-up motives of microentrepreneurs in the province of Messina (Sicily), this research focuses on providing some first example on the phenomenon of “new e-commerce activities” (nECA), innovative start-ups by analysing the key factors that facilitate entrepreneurs to start small businesses. Business policy are also discussed.

Messina and the Development of New E-commerce Activities

Rosalba Rizzo
;
Fabio Fragomeni
2019

Abstract

Italy provides a favourable environment for the establishment and the development of e-commerce activities. These entities are mostly formed based on brilliant ideas and they are important for spreading an innovation-oriented entrepreneurial culture, creating qualified employment, for young people in particular, attracting talents and capital from abroad and promoting social mobility and merit. Investigating the main start-up motives of microentrepreneurs in the province of Messina (Sicily), this research focuses on providing some first example on the phenomenon of “new e-commerce activities” (nECA), innovative start-ups by analysing the key factors that facilitate entrepreneurs to start small businesses. Business policy are also discussed.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11570/3175596
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