La creatività embodied nel Design Thinking.

With the theories on Embodied Cognition, Cognitive Sciences have recently shown the centrality of the body in the processes responsible for the transfer and acquisition of knowledge. Corporeality and performativity are widely considered as the main paradigms at the basis of the creative and generative dynamics of implicit learning, especially in design practices as a form of art or high craftsmanship, where cognition is specifically sensorimotor and manipulative. With an extension of the meaning of "design" to all those practices that also configure it as a space for the manipulation of ideas - and more precisely for the conceptual activity in creative processes - what we want to propose is a theory of embodied creativity that is typical of Design tout court, or instead of that set of thought models, practices, and artefacts for solving problems called Design Thinking. In this specific and codified set of processes and tools, which cognitive ergonomics and the creative industry increasingly use, knowledge creation and transfer occur above all by symbolic, linguistic, practical and sensory-motor ways. But it is precisely based on this characterisation that we understand Design Thinking as a strongly corporeal and performative practice, to the point that the idea of a creative design in the absence of bodies seems impractical and non-functional.