All roads lead to Rome… and not only. Assessment of competitiveness and satisfaction in Italy

Recently, Italian tourism heritage has strongly affected the growth of the Italian economy. In this perspective, Italian tourism destinations must apply efficient management of their resources to allow them to stand out internationally and to attract more tourists. The research objective is to study the link between competitiveness and satisfaction in the tourism field. In Italy, a renewed interest in these two aspects has developed. The combination of these tourism aspects determines the achievement of the effects of good tourism management: the improvement of the quality of life, the increase in GDP, and the increase in employment levels. While competitiveness can be measured by comparing the performance of the territorial tourism operators (e.g., countries, regions, provinces, etc.), satisfaction becomes the means to measure the expectations and benefits of its users, i.e., tourists. It becomes necessary to search for methods and solutions expressed in literature to use the appropriate tools to address the strengths and weaknesses of the tourism sector