Pornhub – the most famous porn video portal in the world - is a priviledged point of observation to investigate how an intense relation with porn has permanently entered collective imaginary and sexual practice for men and women. A universe, not too long ago controversial and traditionally enjoyed by men, now gains a significant role in women’s sexuality. Our analysis is going to focus on women’s pornographic consumption. The first part of the paper will be dedicated to a historical reconstruction of the relation between female audiences and pornographic texts. On the basis of Pornhub data (2020), we will then investigate the use of pornography by Italian women: favorite categories, time spent on pornographic videos, selected vision devices. The final part of the work will reconnect the metamorfosis of perspectives to the change in the production strategies in the pornographic economy. In fact, it is important for women to stay behind the camera so that their perspective on sexuality find space and is recognised by the pornography industry. It’s important to reject the rigid gender binary places men as agents and women as passive in the representation of porn audience.
WATCHING PORNHUB: GENDER STEREOTYPES IN THE REPRESENTATION OF PORNOGRAPHY CONSUMPTION
Antonia Cava
2021-01-01
Abstract
Pornhub – the most famous porn video portal in the world - is a priviledged point of observation to investigate how an intense relation with porn has permanently entered collective imaginary and sexual practice for men and women. A universe, not too long ago controversial and traditionally enjoyed by men, now gains a significant role in women’s sexuality. Our analysis is going to focus on women’s pornographic consumption. The first part of the paper will be dedicated to a historical reconstruction of the relation between female audiences and pornographic texts. On the basis of Pornhub data (2020), we will then investigate the use of pornography by Italian women: favorite categories, time spent on pornographic videos, selected vision devices. The final part of the work will reconnect the metamorfosis of perspectives to the change in the production strategies in the pornographic economy. In fact, it is important for women to stay behind the camera so that their perspective on sexuality find space and is recognised by the pornography industry. It’s important to reject the rigid gender binary places men as agents and women as passive in the representation of porn audience.Pubblicazioni consigliate
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