The crisis of the model of cultural production in the digital society

We are immersed in a social context that is characterized by a climate of cultural disorientation, in which the digitization of society seems to offer fertile ground for the proliferation of increasingly extreme behaviors, which have an impact on the system of values and relationships related to them. These phenomena appear as a direct consequence of the processes of invidualization related to the changes inherent in what Beck (2000) calls the risk society, and which have marked the evolution of social relations that are now io - centered networks, so much so as to originate a new model of sociality characterized by networked individualism (Castells, 2002, pp 127 - 128). I start from here, from the definition of ego-centered networks that leads to the perfomative ego, to hyper-connection to get to the central question: what are today the dynamics that can contribute to the formation of social capital. Can we still refer to communication in the perspective defined by Morcellini and Fatelli (1994) as value exchange and social relationship? Today we are faced with a highly individualized and ego-centric logic of communication processes. The sharing of values as a function of achieving shared social goals appears weakened. The social tensions we are witnessing show us how a key component of the very definition of social capital appears severely fragilized, and it is precisely that connected to the role of trust as a cultural dimension.It becomes difficult to imagine the construction of social capital in a society where bottom-up drives build islands instead of networks, where lack of transparency becomes the rule, where falsification proliferates in so many forms.