Principles and tools for the dissemination of the Corporate Social Responsibility in the international community

For some time the need is felt that the business world “has an obligation to pursue its own goals and make their own decisions that fit in well with the objectives and values of society” (Bowen, 1953). Corporate Social Responsibility is a highly controversial issue, but is gradually beginning to be respected and objective. In the Green Paper entitled “Promoting a European Framework for Corporate Social Responsibility” the European Union defines Corporate Social Responsibility as the “voluntary integration of social concerns and environmental concerns of enterprises into their business operations and their relations with stakeholders” (Commission of the European Communities, 2001). The EC definition summarizes the sociological reorientation towards a world economy that is able to reconcile economic growth with social welfare. There are different facets and levels of Social responsibility: safety, ethics and environment which take the related economic effects into account. The aim of this paper is to analyze the evolution of the concept of social responsibility, and the economic aspects connected to it and the effects on management systems and models of communication used at the level of enterprises. Finally, we highlight best practices for a model of socially responsible management and how they impact on communicative and social issues such as ethics and economics, which are often in conflict in the world today.