The SERVQUAL model, ranges from ideal quality to total unacceptable quality with a point along it that represents satisfactory quality. A customer’s perceptions on service quality are dependent on placement on the scale and the nature of the gap existing between the expected service and the service perceived by the customer. If the expected service is more than the actual service then the perceived service quality is less than satisfactory, moving towards totally unacceptable quality as the discrepancy between the expected and perceived service increases. In this paper this model is applied to the farm holiday
Measurement of Customer Satisfaction Applied to the Farm Holiday
LANFRANCHI, Maurizio;GIANNETTO, Carlo;
2012-01-01
Abstract
The SERVQUAL model, ranges from ideal quality to total unacceptable quality with a point along it that represents satisfactory quality. A customer’s perceptions on service quality are dependent on placement on the scale and the nature of the gap existing between the expected service and the service perceived by the customer. If the expected service is more than the actual service then the perceived service quality is less than satisfactory, moving towards totally unacceptable quality as the discrepancy between the expected and perceived service increases. In this paper this model is applied to the farm holidayFile in questo prodotto:
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