A New Economic Model for Italian Farms: the Wine & Food Tourism

The Italian socio-cultural framework from the 90s to today has undergone a major change. There were changed the consumption habits and have arisen "alternative" lifestyles. Today, modern society and evolved, is oriented towards environmental awareness and wellbeing and spiritual. In the tourism sector, in particular, we are witnessing the emergence of new market niches. n addition to the traditional forms of tourism, there are also the so-called "new tourism forms" as sustainable tourism and ecotourism, rural tourism and agro-tourism, wine and food tourism, etc. These new types of tourism are based on culture, nature, adventure, and hedonism and healthiest and then offer the consumer an experience that meets their needs of authenticity, direct contact with nature, culture and identification with particular places. The rural tourist, in general, is a complex experience that combines elements exclusively of tourist with cultural elements, environmental and anthropological.