Analysis of producers’ knowledge about Farmers’ Markets

The objective of this work is to determine the feasibility of establishing a farmer’s market in Messina (Italy). For this purpose, a “motivational” snapshot was obtained through the traditional methodology of a descriptive research survey by questionnaire. The research methodology adopted was quantitative and random. Prior to conducting the survey, their search team developed the hypothesis of the study, constructed the survey questions and delimited the area of research. The questionnaire comprises 16 multiple choice questions that area series of general questions put to agricultural producers on the situation of local business, including the characteristics of conducting local business, the size of production and the local economy, agricultural products, distribution channels and marketing. The questions relate exclusively to knowledge of short chain markets in general and farmers’ markets in particular. The sample size was fixed taking into account the objectives of the research and the resources available.