I googlegrammi di Joan Fontcuberta: metamorfosi semiotica dell’immagine fotografica?

With the progress of digital technology –more and more frequently– photographers, journalists, artists are themselves questioning whether the pencil of nature must be regarded as a document, an artistic representation, or perhaps both together. It follows an identity crisis that often affects those who work today with photography: what role has the photographer in the society? Can he be considered a witness? An illusionist? An artist? This work looks critically to the photographic approach of one of the most controversial artists of the twenty-first century: Joan Fontcuberta, with particular reference to its Googlegrams. Through this journey we came to the conclusion that the new capabilities introduced by digital technology have expanded the role not only of photographers, but also –and maybe more– of photographic critics: the increased potential for falsification of representation, in fact, cannot –and should not– lead us to a preconceived renounce to the testimonial role of a medium ontologically anchored to the phenomenal reality such as the photography.