Analysis of the Factor that Affect Tourist Satisfaction: A Case Study on “The Most Beautiful Sicilian Borghi”

The objective of this paper is to identify the factors of tourist's satisfaction and loyalty to the tourist destinations of circuit "The most beautiful Sicilian Borghi". In particular, we explore the relationship between the declared satisfaction levels, the tourist profile and the features of the trip and we try to identify the factors that determine the choice of a return visit. For these aims, we apply an ordered logit approach. The results show that age, country of origin and type of tourist's service and facilities used, increase the degree of the overall satisfaction; and that the satisfaction derived from Sicilian food, price of trip and historical scenery of place has the largest influence on the return intention.