This article studies for-profit social enterprises, which bundle entrepreneurial attitude with the passion to design and implement inclusive business models targeting the basic needs at the Base-of-the-Pyramid (BoP). The research objective involves understanding the challenges and strategic choices required for inclusive business models at the BoP. A qualitative multi-case-based research methodology is used for data collection and analysis. The experience of four social enterprises studied helps to gauge the ‘provisioning-for-all’ discourse, and resolve the theoretical tension as to why ‘self-sustaining’ should mean ‘profit driven’, as self-sustaining can signify ‘not-for-profit’ as well. The BoP market challenges include market imperfections; ethical dilemmas; missed identity; scarce resources; identifying real needs; quantifying socioeconomic impact. The corresponding strategic choices are identified and mapped to the challenges, to enable social entrepreneurs to implement better informed decisions and social interventions at the BoP.
How to Design and Implement Social Business Models for Base-of-the-Pyramid (BoP) Markets?
Sergi, Bruno S
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2015-01-01
Abstract
This article studies for-profit social enterprises, which bundle entrepreneurial attitude with the passion to design and implement inclusive business models targeting the basic needs at the Base-of-the-Pyramid (BoP). The research objective involves understanding the challenges and strategic choices required for inclusive business models at the BoP. A qualitative multi-case-based research methodology is used for data collection and analysis. The experience of four social enterprises studied helps to gauge the ‘provisioning-for-all’ discourse, and resolve the theoretical tension as to why ‘self-sustaining’ should mean ‘profit driven’, as self-sustaining can signify ‘not-for-profit’ as well. The BoP market challenges include market imperfections; ethical dilemmas; missed identity; scarce resources; identifying real needs; quantifying socioeconomic impact. The corresponding strategic choices are identified and mapped to the challenges, to enable social entrepreneurs to implement better informed decisions and social interventions at the BoP.Pubblicazioni consigliate
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