La Sicilia del comisario Montalbano: de la narración literaria a la transposición televisiva, un caso exitoso (cine)turístico internacional

The tourism industry is characterized by a transversal nature that leads it to intertwine with other sectors and create interdependent relationships with them. In this context, the synergy between tourism and culture turns out to be a winning combination. Tourists, through the interaction between use and experience, become actors of the territory capable of generating value. It follows that the tourism market must be managed in an innovative way. One of the advantages derived from the active collaboration between tourism and film / television is really the valorization of the territory through the medium of cinema or television, which has the power to carry out the specific vocations of the cultural, social, ethnographic more effectively than an image and brand campaign, since the film is, by its very nature, promotion and communication. The research on which the contribution is based is based on the case study of Commissioner Montalbano, an exam- ple of consolidated success based on films, which was filmed in Sicily, for years, according to the methodology of Stakeholder Analysis (SA). The adopted SA method is the most used to evaluate the role of social networks in the effective application of environmental and territorial management policies. The SA of the case study will represent the set of factors that can facilitate or, on the contrary, hinder the development of local tourism, highlighting the advantages and disadvantages perceived by stakeholders who have promoted and continue to support projects also based on future measures to improve the quality of the services offered towards a perspective of development of the (cinema) balanced, integrated and unitary tourism of the territory under investigation.