IL TURISMO SOSTENIBILE E LE ATTIVITÀ DI INTERMEDIAZIONE TURISTICA NEL TERRITORIO SICILIANO. UN’ANALISI STATISTICA

The goal of this survey is measuring and quantifying the capacity of tourist brokerage firms to be sustainable and competitive in delivering Sustainable Tourism services located in Sicily. These companies have been asked to compile a questionnaire using the CAWI technique: compilation takes place via internet access through a dedicated link in the invitations mail, where this email includes username and password for each user. The questionnaire was structured in 3 parts. The sections are: Profile of companies responding to the survey; Identification of “sustainability” parameters; Communicative and Competitive Factors. Among the obtained results, we can note that the most recent enterprises pose great attention to the sustainable aspect; moreover, there is significant association between the sustainable and the competitive aspects; finally, the deployment of networks and web sites, focused on sustainable issues, has played a key role in educating the tourist.