Meat consumption trend in Sicily (Italy): An analysis of consumer preferences

FAO has estimated that in 2019 every Italian has consumed on average 79 kg of meat per capita, gross of non edible parts. Today, the countries in the world where most meat is consumed are Australia and the United. A high consumption of meat is also recorded in Argentina and in New Zeland. The aim of this study is to detect the propensity to consume meat in Sicily (Italy), by identyfing some relevant characteristics which can influence the purchasing choices. An ad hoc questionnaire was prepared to collect the necessary data. Nearly half the population interviewed consumes meat twice a week, around but this consumption has decreased in the last years. Indeed, nearly half of the respondents claimed they have considerably reduced meat consumption.