Yukker: Focus on an Innovative Social Start-Up

Background: Innovation is a central topic in social entrepreneurial inquiries and is recognised as playing an important role in successful social experiences. However, the relationship between networks and social venture formation is still an open question. Research objectives: The study aims to analyse the business model of innovative digital start-ups with social goals and to identify and understand the elements influencing their birth, growth, and business performance. Research design and methods: The paper uses a single case study research design focused on the innovative social start-up “Muoviti in libertà” and its app – Yukker. Results: Analysing the Yukker business model has allowed to identify and understand crucial elements influencing innovative social start-ups’ birth, growth, and business performance. Conclusions: It is essential to design a network to increase relationships for entrepreneurship and for performing better in strategic and leading change.