An Empirical Investigation of Green Product Design and Development Strategies for Eco Industries Using Kano Model and Fuzzy AHP

Collaboration in green product design and development is becoming more significant to ensure a brighter future for eco industries, and research into such innovation has increased in recent years. So, it has been emphasized by practitioners that green thinking should be adopted from the design stage through the development stage and into the disposal stage of a product. However, it is challenging to identify the severity of strategies that mainly hampers the growth of green product design and development (GPDD). The current research aimed to identify and rank various strategies based on their significant impact on the development of green product design. The study contains three segments: (1) Multiple strategies were identified based on the published literature, project reports, and interactions with academics and industry experts. Then, 22 strategies were selected for GPDD that could be divided into five clusters: cooperation and commitment from top management commitment (TMC), design for environment (DFE), utilization of green technologies (UGT), green external supply chain management (GESCM), and green internal supply chain management (GISCM). (2) The Kano model was used to identify user requirements and satisfaction levels. (3) The priority weight and rank among selected strategies were determined using the fuzzy AHP approach. The results show that the “DFE” ranks highest among the main categories, and “design for disassembly” has been highlighted as a necessary sub-criteria in the emerging eco industries. Various recommendations are suggested to adopt these techniques, which augment the growth of green product design and development for eco industries.