The essay studies the Italian fan page dedicated to the TV series The Handmaid’s Tale, analysing female users’ dynamics of usage. Female viewers’ interpretations have been retraced through a netnographic analysis, which has had as object the conversations of the online community. On this public fan page users show at the same time a sense of identification and conflictual spirit. Two emotional levels in online interactions are identified: the community is profoundly compact when the events refer to the fictional story; it then transforms into a space of conflict when it makes reference to the impact on reality of the metaphors arising from a political interpretation.
Between fiction and reality. A netnographic study on female viewers of the tv series The handmaid’s tale
Antonia Cava;Assunta Penna
2023-01-01
Abstract
The essay studies the Italian fan page dedicated to the TV series The Handmaid’s Tale, analysing female users’ dynamics of usage. Female viewers’ interpretations have been retraced through a netnographic analysis, which has had as object the conversations of the online community. On this public fan page users show at the same time a sense of identification and conflictual spirit. Two emotional levels in online interactions are identified: the community is profoundly compact when the events refer to the fictional story; it then transforms into a space of conflict when it makes reference to the impact on reality of the metaphors arising from a political interpretation.Pubblicazioni consigliate
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