Industry 4.0 technologies as a lever for sustainability in the communication of large companies to stakeholders

PurposeTechnological innovation, digitalisation and the Industry 4.0 revolution radically changed business management and contributed to the achievement of sustainability goals. While many studies analyse technological innovation, and Industry 4.0 in particular, the technical aspects of its contribution/impact on sustainability remains partially analysed, especially in relation to Industry 4.0 enabling technologies. This study investigates the contribution of Industry 4.0 enabling technologies on sustainability in innovative firms.Design/methodology/approachThe sustainability reports of the 50 most innovative companies based on Boston Consulting Group (BCG)'s 2022 raking is analysed through a content analysis. In the reports, enabling technologies are analysed in relation to their contribution to sustainability.FindingsThe results shed light on the application of Industry 4.0 enabling technologies in sustainability practices based on the communication in the firms' sustainability reports. The results indicate that enabling technologies support the three pillars of sustainability in different business processes.Research limitations/implicationsThe results have theoretical and managerial implications that broaden the study of enabling technologies and sustainability while also suggesting a future research agenda.Originality/valueThis study aims to address the gap in the literature regarding the contribution of Industry 4.0 enabling technologies to sustainability.