Potential Demand for E-grocery Delivery Services: The Effect of Delivery Attributes on Consumers Preferences

Because of the COVID-19 pandemic, the e-grocery sector has experienced a boom in demand. Even now that the emergency is over, consumer demand continues to grow. Therefore, it is helpful to analyze what factors drive consumers' choices and what could be expectations for the near future. This work uses a discrete choice experiment to investigate the potential e-grocery demand (goods and services). For this purpose, a stated and revealed preference survey was developed to highlight the intention to switch from the traditional to the digital market, also considering the consumers' interest toward delivery and collection preference. The results indicate that even though most people are satisfied with their current behavior in the traditional market, the e-grocery market is seen as an opportunity for convenience and flexibility, low fares, and a precise delivery organization for both click and collect or home deliveries that meet the needs of consumers.