THE PERCEPTION OF GENDER IMAGE THROUGH LINGUISTIC EXPRESSIONS IN ENGLISH, LITHUANIAN AND UKRAINIAN MEDIA TEXTS

The popularity of gender role representation in media has increased over the past centuries. The fact of this is that culture and in particular the media shape concepts of men’s and women’s roles. Thus, the purpose is to study the linguistic features of languages to identify how women and men are portrayed in English, Lithuanian, and Ukrainian media texts. The media use various linguistic tools to represent gender roles to attract attention, change readers’ views, and challenge or reinforce stereotypes about gender roles. This research analyses numerous linguistic techniques in order to determine how gender roles are represented across different media sources. This purpose will be achieved by completing the tasks: to explore the notion of gender roles and the issue of gender stereotyping; to identify the linguistic features of media texts; to analyse the portrayals of gender roles through the identified linguistic features in media texts across different languages