Generational Transformations and Digital Media: continuity and change

We are witnessing a profound change in generational dynamics, driven by technological evolution, in which Artificial Intelligence and digital innovations are redefining the relationship between people and technology. In this context, the concept of generational identity is constantly evolving, influenced by the intertwining of technological progress and sociocultural transformations. In this new era, generational identities are no longer defined only by shared historical events, but also by the ability to navigate and adapt to a constantly changing technological landscape. This research addresses the impact of technological transformations and how they have affected generational communication and values, with a focus on the evolution from the Lost Generation to the emerging AIGen. Through comparative analysis, we highlight the influences of technology and digital media in redefining intergenerational relationships and creating a shared collective memory. The aim is to identify the main points of discontinuity between generations by analyzing the sociocultural implications of technological and digital innovations.